Swag bags are a great way to support charities while promoting your tea biz. Check out these five innovative swag bag ideas!

Are you looking for new tea marketing ideas for the seasons ahead? Diana Rosen has you covered with spring cross-marketing ideas right in your neighborhood for tea shops!

Plan your marketing for the New Year with these GREAT TEA MARKETING IDEAS from Diana Rosen.

With consumers on the move, how do you lure them into your physical tea shop? Diana Rosen has great ideas for you!

It's not enough to simply have a social media presence. ENGAGE with your audience with these ideas to gain both loyalty and better sales.

Whether you are a new tea business owner or recently pivoted your long-standing business to have a stronger online presence, our social media basics can come in handy! Glean insight from our experience!

Looking for display ideas for your tea shop window? This month's TeaSmart has some great tips for you in prep for the holiday season!

Tea marketing is ESSENTIAL to the success of your business. Try these great ideas from Diana Rosen!

Wondering why branding is important for success? Industry analysts say that 90% of all first-time purchases are based on branding. Get some wonderful insights with this new article from Diana Rosen!

Diana Rosen shared GREAT marketing tips for current times. Read on for tips and inspiration!

Learn about payment app and marketing with social media with tea maven Diana Rosen! Read on for some great basics to stay up-to-date with tech trends for small businesses.

Whether we like it or not, social media is here to stay. Even though it may have many negative aspects, by using it to your benefit, you are sharing the wonders of tea, promoting your business, and providing light in a deep dark forest. Consider that most people spend roughly 1.5 to 2 hours on social media per day, therein lies opportunity to engage!

When developing your new business (or even growing an established one), it helps to have a theme or focus on which to build your concept. The world of tea is vast with much to offer. By selecting a type of customer to pursue, you can determine a suitable start up line of products to carry within that focus. Read on to learn more!

Visually appealing, colorful beverages are immensely popular. Did you know that they could also be marketing beacons to your business? Read on for colorful insight into how eye-popping tea drinks can advertise for you!

Chances are that your community and business have been affected by the current efforts to slow the spread of the COVID-19. How do we handle such unusual times? Tea drinkers may already have an advantage.

What do you think of when you hear the word, spring? We conjure up green, fresh, floral, and new beginnings, which pretty much describes the spring harvest of green teas from around the world to savor, and SELL!

The plant-based diet has legions of fans because it’s healthful, easy to adopt, and saves animals from abuse and/or slaughter. So, what beverages should one drink on such a diet? Fortunately, there are many wonderful choices: fruit or vegetable juices, water (of course,) coffee, and our personal favorite, TEA!

With the weather getting nicer, it’s no surprise that coffee giants are hopping on the tea trend. Sweltering heat can only be cooled with the refreshing taste of some delicious iced tea.

Tax Day is approaching. This year it happens to be April 18 since April 15 falls on a Saturday. While everyone is hustling to file their taxes, a lot of businesses offer Tax Day freebies or deals

Over 158 million Americans are drinking tea almost every day and out of those, 87% are Millennials. With such a large percentage of tea drinkers being under the age of 30, it would be beneficial to use different marketing strategies to draw them in like moths to a flame, but maybe not as tragic

Even with the economy pinching up a bit, tea still makes sense as an affordable luxury. With a tumultuous election year ahead in the US and weirdness all around the globe, tea offers comfort, energy and a respite from the stressors of modern life.

Here in the US, January is National Hot Tea Month, which provides a great opportunity to promote tea and all it has to offer. It coincides with consumers seeking wellness options this time of year; be prepared to educate the wellness seeking, detox oriented, health-minded consumer.

Nothing captures holiday season sales like ready-to-go gift sets. Shoppers get overwhelmed with the hustle bustle of the season and underestimate their time needs. Be their hero by making gift buying easy, which will pay off for you in added sales.

As the holiday season approaches October is a good time to update your Teamap listing for content as well as seasonal events.

Unless tea is being sniffed or slurped, it cannot speak for itself. Because of this, tea relies heavily on its loving human caretakers to relay its wonders to the world (and potential sippers.) Whether you are creating packaging, a menu or a website, the descriptions given to your teas can make or break their sales.

A few national advertising spots caught our eye this year. As tea consumption in the US has become more commonplace, perhaps promoting one’s brand as a source for the stuff makes the expense worthwhile.

March is finally here with its promise of transition. The weather can take any form on any day this time of year; so while we may be wishing for springtime teas, keep those spiced teas handy for the blustery days and occasion snow squalls.

February is upon us! Cold and snowy in most parts of the US and Europe, teatime was never more needed!

Every September the denizens our town eagerly await the annual reopening of the local cider mill. Only open from September through the holiday season, the cider mill is a popular stop for locals and tourists alike who come to partake in pick-your-own apples and of course, delicious cider.

As the summer of 2013 draws to a close, the smart retailer is already planning for fall teas, back to school, and the holiday season And perhaps taking one long breathe before the busy season comes.

To better support our wholesale clients, we are happy to introduce a new feature to help make selling our teas even easier. Product images of purchased items will be automatically added to a client’s account. The images can then be used for their own marketing purposes such as websites, email promos or tea menus.

During the month of August, please take time while the remaining slow season is here to review and update your Teamap listing.

Those readers who also are wholesale client of ours, may have noticed a new look when logging into our wholesale website. Happy to say that after a long wait, our wholesale clients can now enjoy the same features and beautiful functionality of our retail site users.

As most of our TeaSmart readers know, TeaMap is an online listing of tearooms. It is a free service provided by Adagio Teas for both tearoom owners and tearoom visitors to help build the growing US tea industry.The tearoom owner can manage their listing on TeaMap by adding pictures, events, hours and a description of their business. The description is referred to as the ‘overview’ in the TeaMap admin and should contain a detailed description to complete the listing.

Your poor customers likely made resolutions early in January only to have them undermined by sweet, innocent February - the month that comes in quietly and entices everyone to indulge in chocolates and pink candy hearts

And just like that - it’s November! Month of many things, November 2012 boasts a presidential election as well as the usual the kick-off to the holiday season. Post-election, hopefully everyone can relax, have some tea and chat about the weather.

While August may not have any major holidays, it resonates with most as the end of summer – the season is a holiday in itself! A few short weeks and it will be time for back to school and dreaded daily grind. As the summer winds down, iced teas are still on tap and popular as ever. The increase in tea consumption continues to grow as tea edges its way into the mainstream.

June is here and summer will officially begin! While many tea businesses will slow down due to warmer weather and vacationing locals, there are still ways to drive business.

Spring and summer are busy times for tea room owners. Here are some answers to our most frequent questions about Teamap!

April is a lovely month, notorious for showers and flowers here in the Northeast though this year head start on the latter! Easter and Passover fall early in the month while Earth Day and Arbor Day (Hug a Tree!) are in the second half. It is also National Autism Awareness Month and National Poetry Month. It seems April is full of fun and meaningful themes for your tea business!

Five years ago my tea journey took a turn. After many years with the now defunct SpecialTeas and in need of a change, I'd considered leaving tea altogether with the notion of seeking new challenges. A mutual friend and client was kind enough to connect me to Adagio Teas prior to making that somewhat hasty exit from the world of tea.

If your Victorian themed tearoom is experiencing an uptick in popularity of late, you may be benefiting from a renewal of interest in 19th century culture.

Adagio Teas recently announced the release of the second version of Teamap for iPhone. TeaMap is the online destination for finding tearooms in and around your area.

While everyone's focus right now is on the season at hand, the December holidays, the smart tea purveyor should have or should be thinking about their January plan. While most retailers see a big slow down in January, those who sell hot beverages should not feel quite the same dip in activity.

One of the most popular features Teamap has to offer is the "Promote Your Tearoom" service. By using this function, tearoom owners can enter a promotional email that will be sent by the Teamap administrators to Teamap users who are registered to receive info in that Tearoom's locality.

Among the usual April occasions such as National Poetry Month, Earth Day, Arbor Day, and Conch Republic Day in Key West, this year April will boast the added celebration of a royal wedding. Teamap users are already adding events to celebrate the special occasion.

Per Wikipedia, March is the third month of the year in the Gregorian Calendar and one of the seven months that are 31 days long. It is typically a month of wild weather transitions, as winter officially leaves on March 20th and spring (finally) arrives.

For those of you who regularly manage your Teamap listing we have some updates to tell you about, but we want to start with a little basic information for those who may not be that familiar with some of the features.

Welcome to a new year with new hopes, dreams and all the promise of the future. While I don't believe in New Year resolutions (because I think we should revise as we go and resolve to make change as necessary- blah, blah, blah), I do think taking stock of the successes and missed marks of the past year can provide valuable information for the coming year. Most importantly, setting reasonable goals and a strategy of how to achieve them.

You might have visions of sugarplums dancing in your head but you should be strategizing. No other time of year will so many people come through your door. The holiday season is the perfect opportunity to sow some seeds of information and build your client base.

Sometimes in any business it becomes necessary to transition from old faithful products to new ones. This can be stressful and even traumatic for you and your customers when dealing with a comfort food such as tea.

The famous Shakespeare quote is, "What's in a name? That which we call a rose by any other name would still smell as sweet." This may be true but when it comes to tea names, capturing the essence of the blend and adding a touch of romance is helpful to the customer and good marketing.

October is one of my favorite months - colorful trees, refreshing cooler temperatures and all the fun of autumnal festivities. A lot of people feel this way so it makes sense to incorporate the seasonal info your business. Craving tastes of autumn and attracted to seasonal decorations make sure customers will be drawn to you. It is a good time to advertise seasonal menus, special autumn events and partake in some local festivals to get the word out about your business.

With most of summer in the rear view mirror, it is time to keep a keen eye on the road before us. Some of the more savvy tea businesses have already begun their planning and purchasing of teas and wares for the fall and holiday seasons.

Finding your tearoom just got easier for the iPhone set! Ever keeping in step with technology, Adagio Teas has released TeaMap for iPhone.

For all the rain much of the country has had in March, we certainly hope to be spared April's showers this year. Although, we will gladly take May flowers as early as possible, pretty please!

Lately, tea news alerts have fallen down the rabbit hole! Reclaim the term "Tea Party" with a Mad Tea Party tea event!

My idea of romance looks suspiciously like a man in a hurry who stops on his lunch break for a pound of High Mountain Oolong to get him through the month. I have loved introducing men to tea and cultivating them as customers. As many tearooms cater exclusively to women, they miss out on the potential sales and other joys associated with marketing to men. So if you have wondered how to attract men to your tea establishment and keep them, here are some suggestions.

Summer can be long and painful for the fine tea purveyor. Even though iced tea is such a popular beverage, the hot version is what sustains throughout the year and generally the focus of tea businesses. And given the current economic climate, this means more pain for most than the usual seasonal slowdown.

In today business world it is becoming increasingly more important to have a web presence. Even if you do not actually sell products online or even in your tearoom or cafe, people frequently do online searches to find information about a business before they go. Sometimes all they need is business hours, address or a phone number, but it creates a great opportunity to grab their attention, let them know what you offer and what they can expect when they visit.

Every May TeaMap is loaded with Mother's Day events, but as June rolls in there is nary a one for Father's Day. Interesting. Why such gender disparity? True, many a tearoom is Victorian and a bit heavy on the frou-frou to appeal to the average guy, but don’t dads deserve the same opportunity for a day out and all the special goodies that come with a tea service?

A review of the first in a series for young adults, The Teashop Girls by Laura Shafer. The story revolves around a trio of friends and the tea room they work at after school, and the trials and tribulations they face during that very interesting time of their young lives.

Spring usually brings a flurry of activity in the tearooms. In almost every way this is a very good thing, but it will also mean an increase in reviews of your business on reviewer sites such as TeaMap and the like. Most of the time reviews are positive things with the occasional constructive criticism, but good-natured overall. But every now and then someone will really rip your business in a very public way. When someone negatively comments about something you are passionate about it can really sting.

Chances are good your customers have a touch of cabin fever, which will segue this month into an acute case of spring fever. Welcome the arrival of nature’s reawakening with spring themed events. A chance to learn paired with having tea is a win-win.

In today business world it is becoming increasingly more important to have a web presence. Even if you do not actually sell products online or even in your tearoom or cafe, people frequently do online searches to find information about a business before they go. Sometimes all they need is business hours, address or a phone number, but it creates a great opportunity to grab their attention, let them know what you offer and what they can expect when they visit.

Suggestions for a Successful Season - Just like Rev. Smith, avid tea drinkers are always thankful that tea exists. It quenches, invigorates, and is the perfect beverage to unite friends and families any day -- especially during the fall season when the air is crisp with new beginnings for the school-bound, gratitude for the season and its eponymous Thanksgiving Day.

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