As the adage goes, a bird in the hand is worth two in the bush. This is quite true of sales! It is much easier to build on a sale in the moment than to develop a new one. With this in mind, we share five ways to build on a sale to help enhance your holiday season opportunity.

1. Sale Add-Ons – For tea purchases, items such as paper tea filters, ingenuiTEA tea makers, tea infuser mugs, amber crystal sugar, tea honey, and other accessory items should be suggested or mentioned to the customer when they have made their selections. This can be as simple as asking during checkout, “Do you need any tea filters or honey today?” For tea ware purchases, suggesting a popular tea or one that would naturally accompany a particular item. For example, mentioning Sencha with Japanese Cast Iron teapots, can inspire a customer to take the gift a little further and expand your sale.

2. Help with gift shopping – Greeting a customer and asking how many gifts they need today, while offering assistance with tea and teaware assortments, is great service and great selling. Encourage the customer to share their to-do list and help them find the perfect gift.

3. Self-Gifting – The holidays are stressful! Your guest is likely ticking away at their gift list, rushing around with holiday prep, and lacking in their self-care. As you start to ring up their sale, ask if they need anything for themselves and suggest a stress relieving calming teas such as Lavender Lemon or Daydream, or a seasonal treat like Rooibos Nutcracker.

4. Incentives for Purchasing Tiers- Whether it’s buy-one-get-one or buy-three-get-one, incentivized sales help you build bigger sales tickets, and the happy customer gets a bonus. A very successful way to build a sale!

5. Limited Time Offers – Seasonal teas and offers inspire a sense of urgency and that very human fear of missing out (FOMO, for short.) Offer items that only briefly make their appearance in your offering and have a clear end date of when they go away. For example, either through signage or verbally telling your customers at the checkout that Chocolate Truffle tea is only available during December, you might inspire an on-the-spot order addition! No one wants to miss the divine decadence of Chocolate Truffle!