Holiday season is at hand! Many retailers are offering Black Friday specials NOW and the opportunity for pre-sales of certain items. We have been looking around the internet for holiday retail predictions and have found the following points of interest:

Most shoppers have already started holiday gift shopping. This means you should already be offering gift sets and planning special deal promos to lure shoppers in December.

Most shoppers are concerned about staying within their budgets. Offer budget friendly gift bundles that look festive and attractive at several price points so your shoppers can easily find what works for them, stress-free!

Shoppers are more likely to join a loyalty program to get a discount this year. Having a loyalty points program fosters marketing and sales opportunities. Have your program in place as soon as possible and promote it like there’s no tomorrow. Trade a customer’s contact info for a discount on the spot to inspire sign-ups.

Online shoppers like to buy online and pick up in store. Do you offer this service? Customers still like to be time efficient, save on shipping, or eschew in-person contact for various reasons. If you have an e-commerce website, make sure you offer in-store pick up!

Online shoppers are influenced by physical stores! This is a good point for our long-time shop owners. The fact that you have a physical shop, and its address should be easy to find on your website and well-promoted. It goes a long way to inspire trust and expertise in your products and services.

Despite the threat of recession and increased costs, holiday season 2022 is still projected to have slight growth over 2021. Good news for sure after the wonky summer months. It is key to be ready in advance and not miss any opportunities.

Shoppers may curtail spending on big ticket items in favor of less expensive gifts. This bodes well for tea sellers! Tea is an affordable luxury and not a wasteful gift. Tea offers wellness, coziness, and a flavor adventure for the receiver. Tea ware offers convenience, festiveness, and an opportunity for personal expression. Your gift bundles can range from two teas and an infuser to including teapots, teas, and a variable temp kettle. This might not be the year for big-screen televisions, but it may be the year to make teatime and self-care easy and hassle-free. Email orders@adagio.com for tea and tea ware suggestions for your business!