Summer 2022 has certainly been a mixed bag of consumer behavior. What will autumn bring?

Let’s see what we think consumers will be seeking.

Pandemic and global stressors continue even if things seem back to normal. Lurking COVID variants, and geopolitical strife, supply chain troubles are still haunting the mainstream consumer as they amble to move toward some sense of normalcy. While it is difficult to predict what will come when students return to class and vacation season has passed, we believe old favorites and health/wellness options will continue to be the focus.

In the northern hemisphere, cooler weather approaches thus inspiring the need for all things cozy:

Autumn Mist Green – this crème brulee inspired blend is delightful in the cup, warming, creamy, and has a deceptively decadent taste with no calories! Grab a weighted blanket and cuddle up!

Cranberry Nut Muffin Green – Delicious and fruity, this tea is a good stand in for a light bodied breakfast tea or a calorie laden muffin. Great hot but you can even serve this iced on those warmer autumn days.

Pumpkin Spice – When pumpkin spice season comes, you must be ready! This black tea based pumpkin spice blend is a long-time bestseller and great for tea lattes hot or iced. Top it off with whipped cream and extra cinnamon sugar to lure customers from the big coffee chains.

Rooibos Vanilla Chai – Also a long-time Adagio bestseller, the naturally relaxing properties of rooibos and vanilla coupled with the coziness of classic chai spices, make this tea a wonderful comfort in hectic times. Naturally caffeine-free.

These are just a few of our delicious autumn options! Let us know if you would like additional suggestions or samples.

Remember – plan your autumn NOW and be ahead of the game when your customers seek autumn flavors and tastes. Also plan for increased consumer stress when the back-to-school routines return. Get those soothing, cozy, and comforting teas in ASAP for a successful autumn sales quarter!