Engaging the customer during the summer has gotten easier over the years. What used to be tea’s off-season is now good business if you have an enticing iced tea offering. Premeasured pouches or simple instructions for using loose leaves enable the consumer to easily brew iced teas at a fraction of the cost of bottled beverages with ultimate control over added sweeteners. (Unsweetened is our preference!)

A starter set can be as basic as a quart sized pitcher and a large quart sizes tea pouch. For loose leaf, a gravity type brew or a simple strainer will work well. The key is to make sure the process is simple, unintimidating and satisfies the customer’s need for convenience. No one wants fussy prep in the relaxation oriented summery months.

Naturally, satisfying taste buds is also important. Choose fruity, summery flavors that have a wide appeal for your iced tea promos. Brew samples for sipping and present playful, descriptive copy either on your packaging or signage to connect the customer to the product.

Iced tea to go? Yes! iI you have the ability to sell iced tea for take away, this could boost tea sales as folks will want to enjoy the same deliciousness at home with family and friends. Do it!

Some of Adagio’s most popular iced teas are: